Atomic Hawx Prime 100 GW 52606959

The Atomic Hawx Prime 100 GW is a men’s all-mountain ski boot built for tackling diverse slopes with ease. It’s aimed at skiers looking for a balance between control and comfort on both groomed runs and off-piste adventures.

Its 100 mm last and mid-volume shell provide a snug fit for average-width feet, helping to reduce hot spots without feeling too tight. The flex rating of 100 gives enough stiffness for confident turns at higher speeds while still offering some forgiveness when conditions get choppy. Weighing in at around 1909 grams (size 26-26.5), the Hawx Prime 100 GW keeps things relatively light to help ease fatigue during longer days on the mountain.

In ski boot terms, a flex rating of 100 falls into the comfort category—stiffer than beginner boots but still allowing some forward flex, so you get solid power transfer without a harsh feel. The 100 mm last refers to the width across the forefoot, making it a true medium-volume fit that balances hold and room to move.

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Atomic says about theHawx Prime 100 GW

An easy-to-wear alpine boot for all-mountain skiers, the Atomic Hawx Prime 100 GW hits the sweet spot between providing support without forgoing comfort. With a medium 100 flex and mid-volume 100mm last, it’s a great fit for skiers with medium-volume feet looking for a forgiving option. Next-level Prolite offers streamlined construction with supportive reinforcements in key areas to ensure skiers have the strength and confidence to drive a turn on all conditions. A 3D Bronze liner comes with cushioned and pre-formed anatomical shaping around the heel and ankle for a comfortable fit. Memory Fit allows for full customization of shell, cuff, and liner in minutes. Add volume to the calf area with the removable Adaptive Fit System (AFS) Cuff spoiler. Cantable GripWalk pads combine added traction and grip when walking with the power transfer of a standard alpine sole while skiing.

Product specifications