Atomic Hawx Prime 100 BOA GW 11190704

The Atomic Hawx Prime 100 BOA GW is an all-mountain ski boot designed for men who want a balance of comfort and control on varied terrain. Whether you’re carving groomers or exploring off-piste, this boot aims to adapt to different snow conditions and skiing styles without overcomplicating your setup.

Featuring a flex rating of 100, the Hawx Prime 100 BOA GW offers enough stiffness for responsive turns while remaining forgiving underfoot during long days on the slopes. The 100 mm last provides a medium-volume fit that suits many foot shapes, and the BOA closure system lets you dial in even pressure across your foot with a simple twist. With a GripWalk-compatible sole, walking between lifts and around the resort feels more secure and natural than with standard flat soles.

The flex rating of 100 places this boot in the “comfort” category, meaning it’s stiffer than entry-level boots but still flexible enough to absorb bumps and chatter. A 100 mm last refers to the internal width at the forefoot, offering a snug yet not overly tight fit for average-width feet without compromising warmth or circulation.

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Atomic says about theHawx Prime 100 BOA GW

All-mountain skiers who want an alpine boot that’ll drive the ski on a range of terrain but prioritize comfort and fit above all will find the Atomic Hawx Prime 100 BOA GW just right. The micro-adjustable BOA® Fit System ensures a snug wrapping of the lower foot in this mid-volume 100mm last for a precise fit. A medium flex of 100 makes this the most forgiving, supple boot in the new Hawx Prime lineup. Constructed using next-generation Prolite to strip away bulk and preserve structure by strategically placing reinforcements in key areas, this boot provides strength to transfer power to your skis. A cushioned, anatomically pre-shaped 3D Bronze liner curves around the heel and ankle to provide ample support and a comfortable fit. Memory Fit allows for full customization of shell, cuff, and liner in minutes. For added traction and grip, and the power transfer you know from a standard alpine sole, this boot has Cantable GripWalk pads. Further customization comes from removing the Adaptive Fit System (AFS) Cuff spoiler for extra space around the calf.

Product specifications